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 Posté le: Sam Aoû 24, 2013 4:04 pm Sujet du message: Chic street: Kirna Zabête moves to Broome |
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{Chic street: Kirna Zabête moves to Broome}
Kirna Zabête, a favorite boutique of high-low fashionistas, has relocated to larger digs. Quirky mantras scrawled in neon hang above an eclectic mix of both kitsch and runway looks, from designers such as Dior and Mary Katrantzou. Though mammoth retailers like Crate & Barrel, Adidas and, more recently, Tiffany & Co. have all but taken over Soho, a well-tread fashionista could still reliably escape to Kirna Zabête — that hallowed Greene Street destination of both haute and chic that has occupied a corner of Houston Street since 1999 — until now. In a move to the white-hot South of Soho, Kirna Zabête co-owners Beth Buccini and Sarah Easley have joined neighbors Isabel Marant and Alexis Bittar on Broome (at 477), in a space nearly double that of their old haunt. “Our concept really outgrew our location,” Buccini explains. If the Kirna Zabête mission is officially “to provide the best edit of the most important designers of today and tomorrow,” then its “concept” is luxury meets street cred. In other words, they’ve got the goods. The new move will see the addition of over 25 labels, including Christian Dior, Valentino, Nina Ricci, Mary Katrantzou, Sacai and Myriam Schaefer. The latter, a former accessories director under Nicolas Ghesquière at Balenciaga and the designer of the famed 1999 motorcycle bag, is a favorite of Easley’s, who calls Schaefer the handbag “hitmaker.” Kirna Zabête co-owners Beth Buccini (left) and Sarah Easley bring Southern hospitality as well as haute street cred to their new store.The new offering includes a number of big up-and-comer brands like Swash, notable for their signature tassel scarves. “We’ve added designers to beef up the previous list — established houses alongside more of the new wacky, whimsical people like Wanda Nylon or Annelise Michelson . . . people that we like to support and nurture,” says Buccini. Kirna Zabête’s secret sauce is this balance between indie artists and veteran labels. “You don’t want to be all kitsch- camp or Avenue Montaigne. [Kirna Zabête] is about mining your own look,” Easley says. “Our collections are a cocktail of ‘high’ and ‘low’ . . . we mix moods to cater to a client’s signature style.”Though Kirna Zabête also sells online (kirnazabete.com), anyone who has ever stepped foot into the boutique knows that the real love is in the duo’s impressive in-person customer service. Kirna Zabête is a tight-knit team, driven by a level of congeniality that Beth and Sarah — both Virginia natives — attribute to “Southern hospitality.” Getty ImagesDior, now offered at Kirna Zabête’s new Broome street locale.The Broome Street space provides a luxurious backdrop to further warm the conversation: retail designer Steven Gambrel carefully paired fuchsia Corinthian columns with black lacquer chandeliers to affect an aesthetic both rich and distinct. Reflecting on this new space, Easley muses,longchamp sale, “[It’s] meant to inspire, not intimidate.”Not everything is new,longchamp le pliage, though: Kirna Zabête’s signature glossy red checkout counter made the move, along with a Burberry bulldog that is somewhat of an unofficial mascot. And it’s hard to ignore the wall of mantras glowing in neon above the entryway, specifically, one that urges: “Always be yourself unless you can be a unicorn, then always be a unicorn.” As Kirna Zabête embraces its new digs and offerings, the instinct to be extraordinary seems particularly close at-hand. |
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