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Inscrit le: 27 Sep 2011 Messages: 7915 Localisation: England
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Posté le: Lun Sep 30, 2013 6:08 pm Sujet du message: Brian Scudamore launches third franchise brand |
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{Brian Scudamore launches third franchise brand}
1-800-GOT-JUNK? founder Brian Scudamore|1-800-GOT-JUNK? founder Brian Scudamore launched his newest franchise brand, You Move Me, on May 1|Dominic SchaeferBy Glen KorstromTue May 14, 2013 12:01am PSTFranchise entrepreneur Brian Scudamore has created a third brand as part of a strategy to provide as many services as possible to an overlapping customer base and reap cost savings along the way.Best known for founding 1-800-GOT-JUNK?, Scudamore disrupted the junk removal sector, which is dominated by small companies staffed with casual employees who don’t wear uniforms.He then bought a majority stake in the painting franchise WOW 1 DAY! in 2011. This month, on May 1, Scudamore launched You Move Me, which provides moving services within a metropolitan area.WOW 1 DAY! and You Move Me follows the 1-800-GOT-JUNK? formula of providing an upfront price list, wearing uniforms,[url=http://www.moncler-sale.org]moncler on sale[/url], being punctual and operating out of freshly painted trucks.The overlap between the brands is clear given that those who move to a new home often want to get rid of junk and paint their new premises.“The brands use our infrastructure – the same call centre,” said Scudamore,[url=http://www.moncler-sale.org]moncler down jackets[/url], who was named a Business in Vancouver Forty under 40 winner in 1997. “They also use the same booking and scheduling software and know-how. They use the same marketing platform and public relations – all of those things.”The brands also share an overlap in franchise partners.You Move Me has created a substantial presence right out of the starting gate, with 25 franchisees, all of whom are already successful 1-800-GOT-JUNK? franchisees.“I don’t know of any other franchisor who has ever done this: launch and gone into 25 major metropolitan areas with a total of 45 million people,” Scudamore told BIV. “We feel we’re making history.”Normally, franchisors operate corporately until they have proven that their business model is a success.Scudamore is adding the new franchise brand as he consolidates franchisees at 1-800-GOT-JUNK?, which has a presence in all Canadian,[url=http://www.moncler-sale.org]moncler down jackets[/url],[url=http://www.moncler-sale.org]moncler outlet[/url], American and Australian metropolitan areas.1-800-GOT-Junk had 300 franchisees in 2006. It now has 173 franchisees because successful franchisees have bought out less successful ones. The brand is on track to generate a record $126 million in system-wide gross sales in 2013.Add in WOW 1 DAY! and You Move Me and Scudamore’s ventures are set to generate more than $132 million in systemwide gross sales.Moving sector dominated by mom-and-pop moving companiesBrian Scudamore anticipates huge growth for his new franchise brand,[url=http://www.moncler-sale.org]moncler sale[/url],[url=http://www.moncler-sale.org]moncler outlet[/url],[url=http://www.moncler-sale.org]discount moncler jackets[/url], You Move Me, because he believes the sector is rife with companies that provide poor service.“When I moved, I was told I would get great service,” Scudamore said. “I got far from great service. I was blown away with how broken the moving industry seems to be.”The largest franchisor in the sector is Lansing, Michigan-based Two Men And A Truck (TMAAT), which has a Canadian subsidiary and nearly 250 franchises worldwide.Scudamore charges a one-time fee of $45,000 for each You Move Me franchise that covers a metropolitan area up to one million people. Annual royalties are 8% and Scudamore charges a 5% fee for franchisees to use a common call centre.TMAAT charges franchisees a $35,[url=http://www.moncler-sale.org]moncler sale[/url],000 one-time fee for territories that have up to 400,000 people. The company’s annual royalty is 7.5% and all franchisees must handle their own calls, TMAAT COO Dan Hopkins told Business in Vancouver.He added that TMAAT is seeking its first franchisees in Vancouver.Statistics Canada calculates that there are approximately 10 million families in Canada and that about 16% of them move each year.That translates into an estimated 1.6 million residential moves each year.Industry insiders estimate that the average move costs about $2,[url=http://www.moncler-sale.org]moncler on sale[/url],500 so Canada’s residential moving sector is estimated to be worth about $4 billion.Tags: Brian Scudamore, Statistics Canada,[url=http://www.moncler-sale.org]discount moncler jackets[/url], entrepreneur, 1-800-GOT-JUNK? _________________ People watching the forthcoming beginning of the German half of the inhabitants of Berlin are no interested in co-optation |
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