aderfp633
Inscrit le: 27 Sep 2011
Messages: 7915
Localisation: England
|
 Posté le: Lun Sep 30, 2013 10:39 pm Sujet du message: Customized ordering solutions for clients |
 |
|
{Customized ordering solutions for clients},[url=http://www.moncler-sale.org]moncler sale[/url]
Paul Talbot, vice-president of PacBlue Printing: "what used to take spreadsheets and would take them three, four days to do they can literally do on an iPhone in five minutes"By Lorne MallinTue Apr 23,[url=http://www.moncler-sale.org]moncler down jackets[/url], 2013 12:01am PSTMaking life easier for customers can be key to finding an advantage in the increasingly competitive printing industry.“With the printing business being what it is – the slow withdrawal from paper over time – what we’re trying to do is, rather than go out just to sell print, what else can we provide the customer as far as solutions,” said Paul Talbot, vice-president of business development and production at PacBlue printing.In the past year, the Vancouver-based, family-owned company has used its strong IT department to customize online ordering systems for two large international accounts. “It’s been working for us,[url=http://www.moncler-sale.org]moncler down jackets[/url],[url=http://www.moncler-sale.org]moncler outlet[/url],” Talbot said. The result is a 15% to 20% increase in sales for the full-service printing and digital imaging company,[url=http://www.moncler-sale.org]discount moncler jackets[/url], which has 75 staff and recorded $9.8 million revenue in 2012.“What we’ve been trying to do is work on the online; not only online as in you can go onto the website and order business cards, but actually work with clients and set up an online ordering system directly with them. Almost like a storefront, depending on the client.”One customer is an international cosmetics company doing business throughout North and South America and the Caribbean.“Their problem was always co-ordinating the ordering of the graphics from their end because they’ve got so many different locations,” Talbot said.“The division that we deal with probably has 500 to 600 locations.”He said it’s amazing how even the largest of global firms use very backward ordering systems that are 20 years old.“We’ve created software for them that makes it very easy to organize and order for either individual locations or for international campaigns,” Talbot said.“That’s something that we just basically launched with them and so far has proven to be quite a big success.”He said the client can place orders remotely. “What used to take spreadsheets and would take them three, four days to do they can literally do on an iPhone in five minutes.”PacBlue is doing the same for an international company related to the financial industry. It grew from printing business cards for a local division.“It was getting awkward dealing with the way they were plac- ing their orders,[url=http://www.moncler-sale.org]moncler on sale[/url],” Talbot said. “So we put together an online system for them.”The company’s national directors liked it and then it went international.“Right at the moment we’re providing business cards, presentation folders,[url=http://www.moncler-sale.org]moncler on sale[/url], brochures; but now instead of just doing it locally in Vancouver,[url=http://www.moncler-sale.org]moncler outlet[/url], we’re actually supplying worldwide.”Lorne Havisto, who works on business development for the Letter Shop,[url=http://www.moncler-sale.org]moncler sale[/url], said PacBlue is uniquely positioned to offer such services because of its IT resources.“I think it’s an indication of where the business will go. But overall the printing business isn’t there yet.”The Letter Shop, in downtown Vancouver, is a smaller operation with eight staff and is focusing on such innovations as wide-format digital signage.“Five or six years ago, nobody really had wide format except for sign printers,” Havisto said, adding that now probably half of printers can do wide-format printing for signs and banners.“It is a big chunk of our business,” he said. “We did all the wide format for the TEDxStanleyPark [event at Robson Square in March].“We have other shows and events coming up where we’re working with the show organizers even.”Havisto said the Letter Shop continues to add finishing options, such as in-house perfect binding.“And I think the one-off, print-on-demand applications are huge.”Huge on the horizon, he said, is 3D printing,[url=http://www.moncler-sale.org]discount moncler jackets[/url], a process in which an object is designed using software and then created physically by a printer that builds up thin layers of plastic.“I really think that’s something that’s going to take off.”Havisto said something as simple as a coffee cup can be created or as complex as the house he’s heard of being “printed” in Amsterdam.“And you’re starting to see local 3D printers whereas a year ago they were just magazine articles.”•Tags: digital media, strategy and marketing, software, printing/promotional service
_________________
People watching the forthcoming beginning of the German half of the inhabitants of Berlin are no interested in co-optation |
|
