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 Posté le: Mar Oct 01, 2013 12:11 am Sujet du message: Emily Carr art school plugged into growing creati |
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{Emily Carr art school plugged into growing creative economy}
Artist’s rendering of ECUAD’s new Great Northern Way campus|ECUADBy Emma CrawfordTue Apr 9, 2013 12:01am PSTThere’s far more than creativity in Canada’s emerging creative economy. There’s big money.A 2008 Conference Board of Canada study found that the 2007 economic footprint of the country’s creative economy was $84.6 billion, or 7.4% of total real GDP.According to Ron Burnett, president of Emily Carr University of Art + Design (ECUAD), the impact of the creative economy is only going to increase, and he said his school is poised to lead the way in training people to exploit and advance it. The university’s new $134 million campus being built at Great Northern Way, which is expected to be completed by summer 2016, will help ECUAD strengthen B.C.’s creative industries by turning out highly skilled graduates for the knowledge economy.“The campus is simply a way in which we’re going to amplify a set of already-existing activities,[url=http://www.moncler-sale.org]moncler sale[/url],” said Burnett.“The goal is to grow the campus and to grow the number of students who graduate in the creative sector, and at the same time,[url=http://www.moncler-sale.org]moncler on sale[/url],[url=http://www.moncler-sale.org]moncler sale[/url], to diversify the curriculum effectively so that the students are empowered to make choices so that they really have a future.”With somewhere in the range of 300 partners in industry – rang ing from hospitals to TransLink – the school is well connected to the business community. Burnett describes the connection between the school and business as a “symbiotic relationship.”“Because we are so connected to the community, we tend to be very responsive to community need.”There is no standard definition of the creative economy, which Burnett said has always been there but is only now being properly recorded. For the purpose of its report, the conference board included anything involved in the production of goods and services in the arts and culture ranging from the traditional visual and performing arts to film,[url=http://www.moncler-sale.org]discount moncler jackets[/url],[url=http://www.moncler-sale.org]moncler on sale[/url], advertising, video games,[url=http://www.moncler-sale.org]moncler outlet[/url], industrial design and architecture.Leah Nelson and husband Jay Grandin graduated from ECUAD in 2006 and 2004, respectively. They went on to found Giant Ant, a Vancouver-based creative studio that develops and produces animation and live action videos.Neither of them trained for that field: Nelson studied integrated media, Grandin industrial design. But Nelson said ECUAD gave her the creative problem-solving skills to allow her to carve out her own niche.“How prepared you feel when you graduate from whatever institution you choose,[url=http://www.moncler-sale.org]discount moncler jackets[/url], or how you fare in the workplace, depends on your ability to create and invent a job for yourself, which is what Jay and I did,[url=http://www.moncler-sale.org]moncler outlet[/url],” she said. “If you take what you learn at Emily Carr and you have an entrepreneurial spirit, there are definitely opportunities that you can create for yourself.”That’s consistent with ECUAD’s role, Burnett said.“Our job is to understand what’s happening within the framework of change in industry,[url=http://www.moncler-sale.org]moncler down jackets[/url],[url=http://www.moncler-sale.org]moncler down jackets[/url], and to anticipate the jobs that are presently not even on the books at the moment.”He cited as an example HootSuite, which now has many job titles that would not have existed five years ago.Burnett said the school’s impact goes further than that.“[The school] is building infrastructure for the future of our economic health, because we can’t rely on the resource industries forever here. If we do continue, from a policy perspective, to put too much of a priority on everything in the resource sector and not enough on the knowledge side of the economy, then our economy will be in trouble.”•Tags: culture, Emily Carr University of Art & Design, Conference Board of Canada, TransLink, advertising, film, architecture, entrepreneur
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