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 Posté le: Mar Oct 01, 2013 2:32 am Sujet du message: Government funding helps renew VIFF |
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{Government funding helps renew VIFF}
VIFF executive director Jacqueline Dupuis is overseeing Canada's second-largest film festival for the first time this year|Dominic SchaeferBy Glen KorstromTue Sep 25, 2012 12:01am PSTNew sponsors and government funding have helped the Vancouver International Film Festival (VIFF) revamp its website and improve its ticketing system in the lead-up to the 31-year-old festival's September 27 through October 12 run.Film buffs can now buy tickets online up until one hour before showtime and then either print those tickets out or carry the tickets' barcode in their smartphones to be scanned at the door.Last year,[url=http://www.moncler-sale.org]moncler on sale[/url], online ticket sales stopped the day before the show, dissuading some people from buying tickets for the films. The previous process forced buyers to line up at a will-call window prior to the show to pick up their tickets and then get in a second line to enter the theatre. "The new system will bring efficiencies to the festival-going experience," executive director Jacqueline Dupuis told Business in Vancouver. "We sell about 75% of our tickets online."The new ticketing system's other main advantage is that VIFF will be able to create a database filled with names of ticket-buyers who are willing to receive VIFF's followup marketing emails.VIFF will also be able to use the database to solicit philanthropic donations, which currently account for such a tiny part of VIFF's $3.35 million budget that it hardly registers as a line item.VIFF recently spent about $100,000 on a new website that streamlines a lot of complicated internal processes but also provides moviegoers with an improved section that includes film descriptions and reviews that are as detailed as write-ups in the festival's $10 printed film guide.Governments provide about $750,000 to VIFF. That includes $250,000 from B.C.'s ministry of community, sport and cultural development's lottery grants program, which has returned to funding VIFF after a multi-year absence. Lottery gambling grants this year provide $100,[url=http://www.moncler-sale.org]moncler down jackets[/url],000 for VIFF operations and $150,[url=http://www.moncler-sale.org]moncler sale[/url],000 separately in one-time funding to help pay for the new ticketing and database system.More than $119,000 in first-time funding from the Department of Canadian Heritage to pay for programming, audience engagement and volunteer programs also helped VIFF raise substantially more money from governments this year than it did last year.Corporate donors contribute roughly $500,000 to VIFF. Other funding is expected to be:•$1.2 million in ticket revenue, or about the same as last year;•$600,000 in venue rental and merchandise sales; and•$1 million in in-kind donations (not included in the cash budget).The corporate sponsorship is about the same amount as last year,[url=http://www.moncler-sale.org]moncler on sale[/url], thanks to the September 5 announcement that Fidelity Investments Canada has agreed to provide more than $100,[url=http://www.moncler-sale.org]moncler down jackets[/url],000 annually for the foreseeable future.That fills the gap Visa Canada created when it announced this year that,[url=http://www.moncler-sale.org]moncler outlet[/url], for the first time since the 1990s, it would stop its six-figure sponsorship of the festival."Visa decided to refocus Canadian sponsorship and marketing activities, resulting in a discontinuation of its relationship with the festival,[url=http://www.moncler-sale.org]discount moncler jackets[/url], focusing instead on maximizing the value of our other long-term global partnerships," Visa told BIV in a statement.The loss of Visa as a major sponsor means that ticket-buyers are now free to buy tickets with MasterCard and debit cards.VIFF last year showed 380 films from 80 countries on 12 screens. Its attendance rose 2.7% to a record-setting 152,[url=http://www.moncler-sale.org]discount moncler jackets[/url],000 moviegoers."If we can sustain the attendance growth we had last year, we would be super-happy,[url=http://www.moncler-sale.org]moncler outlet[/url]," Depuis said. "We're now about the same size we were last year in terms of screenings and venues."Tags: MasterCard Incorporated, film,[url=http://www.moncler-sale.org]moncler sale[/url], Jacqueline Dupuis
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