aderfp633
Inscrit le: 27 Sep 2011
Messages: 7915
Localisation: England
|
 Posté le: Mar Oct 01, 2013 3:09 am Sujet du message: Hotel competition for Chinese visitor dollars heat |
 |
|
{Hotel competition for Chinese visitor dollars heats up}
Shangri-La Vancouver GM Vito Romeo with guest hospitality ambassadors Emily Kim (left) and Jenny Li. Romeo said his hotel attracts Chinese visitors because the Hong Kong-based chain is well known among Chinese for luxury|Chung ChowBy Glen KorstromTue Sep 10,[url=http://www.moncler-sale.org]discount moncler jackets[/url], 2013 12:01am PSTHoteliers are grappling with ways to attract Chinese tourist dollars given that China is Vancouver’s fastest growing tourist market,[url=http://www.moncler-sale.org]moncler sale[/url], and experts expect that trend to accelerate as China’s currency appreciates and its citizens become accustomed to overseas travel.Tourism Vancouver data shows Chinese visits up 20% in 2013’s first half compared with the same months in 2012.Its conservative projection is for Vancouver to attract 165,000 mainland Chinese visitors in 2013; although if the 20% growth trend continues, visitation in 2013 will be close to 180,000, said Stephen Pearce, Tourism Vancouver’s vice-president of leisure travel and digital marketing. This rise comes against a backdrop of relatively flat overall international visitor counts.The Canadian Tourism Commission estimates that the Chinese currency will appreciate against the Canadian dollar 3.7% in 2013 and 17.9% by 2016. That would improve the value perception of Canada as a trip destination.The rise in Chinese tourism is forcing hotel operators to use strategies to lure Chinese travellers,[url=http://www.moncler-sale.org]moncler on sale[/url],[url=http://www.moncler-sale.org]moncler outlet[/url], most of whom are part of group tours, according to Asia Pacific Foundation CEO Yuen Pao Woo.“The tour group travel phenomenon,[url=http://www.moncler-sale.org]moncler outlet[/url], in itself, tends to replicate a comfortable domestic cultural and linguistic experience,[url=http://www.moncler-sale.org]moncler down jackets[/url],” Woo said. “You travel together with a tour guide and people who speak Chinese, are probably with friends and relatives from the same community and are taken to Chinese restaurants and some entertainment that is provided in Chinese.”He added that the preference for tour groups will eventually decrease and Chinese visitors will seek a more authentic Vancouver experience. Until then,[url=http://www.moncler-sale.org]discount moncler jackets[/url], however, he said hoteliers should consider some of the findings in Hotels.com’s recent report Chinese International Travel Monitor 2013.Simple suggestions include having room amenities such as a kettle and slippers.The survey of what Chinese travellers said was “most important” in a hotel included having in-house Mandarin-speaking staff, free Wi-Fi and translated travel and tourism guides.But nearly 60% of the Chinese travellers that Hotels.com surveyed said it was important that hotels accept Chinese payment methods such as the common China Union Pay card,[url=http://www.moncler-sale.org]moncler on sale[/url], a hybrid credit-debit card.While many Vancouver hotels can process the cards’ Visa or MasterCard credit functionality, few can process the cards as debit cards because they need to be on a system such as Interac.Being able to accept China Union Pay cards as credit and debit cards is one of the ways that Four Seasons Hotels and Resorts has been able to lure Chinese travellers, said the chain’s Vancouver marketing director, Kostas Christopoulos.“Four Seasons accepts China Union Pay cards right across the company.”Christopoulos pointed out that some Chinese prefer to use debit cards on North American trips because their Chinese credit cards are regional and can’t be used internationally. Fees on foreign exchange can also be high.High-end hotels such as the Fairmont Pacific Rim and Shangri-La Vancouver only accept the card as a credit card. Shangri-La Vancouver general manager Vito Romeo said there has not been a demand to use the cards’ debit functionality at his hotel.“We’re monitoring it,[url=http://www.moncler-sale.org]moncler sale[/url], and we’re going to add [debit card functionality],” said Romeo, who worked at a Shangri-La hotel in Beijing before he came to Vancouver.Romeo said Hong Kong-based Shangri-La Hotels and Resorts attracts Chinese visitors because it’s a well-known luxury brand in China.The Hurun Research Institute recently identified Shangri-La as the preferred hotel among Chinese luxury travellers.Tags: leisure, travel, China, Asia Pacific,[url=http://www.moncler-sale.org]moncler down jackets[/url], Tourism Vancouver, tourism, Canadian Tourism Commission
_________________
People watching the forthcoming beginning of the German half of the inhabitants of Berlin are no interested in co-optation |
|
