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 Posté le: Mar Oct 01, 2013 3:47 am Sujet du message: Investors ramp up use of new media to deliver news |
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{Investors ramp up use of new media to deliver news}
Christine Warner, invester relations adviser, Hunter Dickinson: "the Twitter audience wants our news releases, presentations. The Facebook audience wants to know what we are doing in the community"By Richard ChuMon Aug 26,[url=http://www.moncler-sale.org]discount moncler jackets[/url], 2013 12:01am PSTThe acceptance of social media as an investor relations tool is quickly changing.According to a 2013 U.S. National Investor Relations Institute survey,[url=http://www.moncler-sale.org]discount moncler jackets[/url],[url=http://www.moncler-sale.org]moncler down jackets[/url], 72% of investor relations officers don't use social media as part of their work. But half of those that don't use social media are planning to revisit their decision within the next year.They might have to.A Marketwired survey found that 40% of investors already use social media as a research source for their investments. The proportion rises to 60% for investors under the age of 40."This was another important investor relations tool we felt we could not ignore," said Jerry Huang, investor relations manager at Energold Drilling Corp. (TSX-V:EGD). "It's another channel for engaging investors and clients directly with a lot more multimedia and generally more entertaining than just reading a press release."All of Energold's material information is still disseminated via a press release. But for the past year and a half,[url=http://www.moncler-sale.org]moncler down jackets[/url], the company has been using social media, first by using a corporate YouTube channel,[url=http://www.moncler-sale.org]moncler on sale[/url], followed by a corporate LinkedIn profile and then a Twitter account. The additional social media exposure is partly to monitor and manage information being shared about the company. But services like Twitter have served as a way to connect with new and existing analysts and investors."We've talked on Twitter to some blog writers and investment advisers that we don't normally cross paths with. It's a great tool considering it's free."Impact Silver Corp. (TSX-V:IPT) has been using Twitter for a year and a half. Meghan Brush, Impact's head of investor relations, said the account is meant to proactively add a "human element" to the company's communications."Some investors don't feel comfortable sending an email or giving me a call, even though we explain how open we are. So, it fills that gap, where you are able to share pictures, videos,[url=http://www.moncler-sale.org]moncler outlet[/url], mine site developments, some of the things you can share."Christine Warner, investor relations and marketing adviser for Hunter Dickinson Inc. (HDI), helped launch HDI's social media presence in 2010. The company provides management and technical services for eight different companies and now has a Facebook page and Twitter account for itself as well as for four of its companies. Another two accounts are on the way.The company's lawyers were initially cautious about using social media. Readers who go to HDI's Twitter account from its website are first directed to a page with a lengthy legal disclosure.But Warner said HDI's social media presence has helped raise investor and general public awareness of the company's activities."The Twitter audience wants our news releases, presentations. The Facebook audience wants to know what we are doing in the community, how we are giving back, that kind of stuff,[url=http://www.moncler-sale.org]moncler sale[/url]," said Warner. "They are learning more about our projects, so they are more informed when making investment decisions."A few years ago, social media was likely considered to be a temporary fad. But that's changing quickly, according to Kurt Heinemann, Marketwired's chief marketing officer.He said that social media is becoming a valuable investor and customer analytics tool."We see companies listening [on social media] more because they have to," he said. "You can't cover your eyes to say it's not happening. If people are talking about your company, listening is a great tripwire for your company in terms of learning the good and bad information the market is talking about you."Warner suspects more companies will use social media to increase public interaction. For example, more companies could decide to tweet a quarterly conference call live or provide analysts and investors with an opportunity to ask questions prior to or during a call."It's just another tool to distribute news and have a conversation about it," Warner said. "I don't see the disclosure rules loosening up at all [in Canadas], but I can see Twitter still being quite relevant."Tags: Energold Drilling Corp.,[url=http://www.moncler-sale.org]moncler sale[/url], Hunter Dickinson Inc.,[url=http://www.moncler-sale.org]moncler on sale[/url], News Corp, management,[url=http://www.moncler-sale.org]moncler outlet[/url], investments, social media
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