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 Index du Forum -> Conseils pour débuter -> Joe Fresh debuts online shopping in Canada as J


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MessagePosté le: Jeu Oct 03, 2013 12:54 pm    Sujet du message: Joe Fresh debuts online shopping in Canada as J Répondre en citant

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Canadians will now be able to get home delivery of their Joe Fresh clothes.The Loblaw Cos. apparel line,[url=http://www.michael-korshandbags-outlet.org]Michael Kors Handbags[/url], Canada’s biggest clothing brand,[url=http://projectserbia.geistcreative.com/activity/p/101472/](花まる先生)8になる数 出ろ出ろ[/url], launched online shopping Monday as it faces a slew of rival fashion apparel competitors already online, and as the fortunes of its biggest U.S. sales channel, department store J.C. Penney, are dwindling.Until now, the cheap chic brainchild of Joe Mimran, who founded the label for Loblaw a few years after selling his Club Monaco chain to Polo Ralph Lauren,[url=http://www.ice-horde.nl/smf_orum/index.php?topic=2095603.msg2797845#msg2797845]Tribunal ordena la libertad para Hosni Mubarak[/url], had only been available online through J.C. Penney in Joe Fresh’s first venture as an external retail supplier.“I’d like to hear of someone who is really making money [selling apparel online] in Canada,[url=http://www.michael-korshandbags-outlet.org]Michael Kors Outlet[/url], but if you are trying to build a meaningful brand here, you now have to be multi-channel,” said Luke Sklar, founder of Toronto retail consultancy Sklar Wilton and Associates. “The customer is demanding it.”RelatedA recent report from Forrester research estimated online spending will account for 8% of the overall retail economy in Canada in five years, to $33.8-billion in 2018 from a level of $20.6-billion. Multiple bricks-and-mortar retailers, including those based in the U.S., have begun shipping to this country this year,[url=http://www.michael-korshandbags-outlet.org]Michael Kors Handbags Outlet[/url], including the big U.S. department store chains Nordstrom, Macy’s and Bloomingdale’s.The J.C. Penney deal, which included the launch of Joe Fresh at nearly 700 of its U.S. stores in March as part of the department store’s broad makeover effort, was hailed as a coup for Joe Fresh and for Mr. Mimran, who created Joe Fresh for Loblaw in 2006 and is the grocery retailer’s creative director of Joe Fresh, home and entertainment.The Canadian website could help the brand extend its sales at a time when its presence in the U.S. is more tenuous by virtue of its association with J.C. Penney, whose shares hit their lowest point since 1982 on Monday.A woman walks past a Joe Fresh apparel display at the J.C. Penney Co. store inside the Glendale Galleria shopping center in Glendale, California. Patrick T. Fallon/BloombergThe struggling retailer’s shares plunged last week after the board decided to bolster the company’s cash reserves by issuing close to US$1-billion in new shares to use the funds for “general corporate purposes.”Joe Fresh has six stores in New York state and more than 350 in Canada.“If Joe Fresh were looking at the U.S. as a big growth opportunity,[url=http://www.michael-korshandbags-outlet.org]michael kors canada[/url], there is a big question mark on J.C. Penney right now and that relationship,” said David Gray, president of Vancouver retail consultancy DIG360. “It is delicate. You can’t just walk away from an agreement but at the same time, you are exploring your options.”But the agreement with J.C. Penney is low risk for Loblaw from a financial point of view, according to an industry analyst who deemed it “more of a brand extension exercise.”The Joe Fresh website relaunched Monday with more than 3,000 items for women, men and children. Joe Fresh Beauty and expanded accessories will be added in the near future, a company spokeswoman said.The company is fulfilling the orders from Joe Fresh facilities located near Canada Post’s main distribution hubs. Free shipping is offered on orders of $50 or more, before taxes. Online purchases can be returned to Joe Fresh stores in Canada or by mail with a flat shipping fee.
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