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Officials demanded Monday that an advertising firm stop using a network ofhigh-tech trash cans to track p Cycle Sector eople walking through London’s financialdistrict.The Renew ad firm has been using technology embedded in the hulkingreceptacles to measure the Wi-Fi signalsemitted by smartphones,[url=http://www.vestadesign.co.nz/Moncler_Sale.html]Moncler Sale[/url], and suggested that it would apply the concept of“cookies” – tracking files that follow Internet users across the Web – t SportBike Levers o thephysical world. A demonstration of the concept can be seen in a video touting the technology to potentialclients.More Related to this StoryThe creepier web tracking technology that will replace cookiesPERSUASIONWhy retailers motorcycle stands love customers who shop on their smartphonesWhat do marketers pay for your personal details? Not muchA pedestrian uses his mobile phone while crossing an intersection in Toronto.For The Globe and MailVideoVideo: The key to award-winning mobile advertising is being usefulCTV VideovideoVideo: Smartphones bring changes to advertising“We will cookie the street,” Renew Chief Executive Kaveh Memari said inJune.But the City of London Corporation insisted that Renew pull the plug on theprogram,[url=http://www.fieg.it/Scripts/salastampa_gailleria.asp]moncler uomo[/url], which c Motorcycle Racing Partaptures smartphones’ serial numbers and analyzes signal strengthto follow people up and down the street. Renew didn’t immediately return a callseeking comment on whether it would comply with the authorities’ demand.The trash cans join a host of everyday objects from televisions to toiletsth Seat Covers at are being manufactured with the ability to send and receive data, openingup new potential for interaction – and surveillance.It’s unclear how Renew had planned to use the data, which were gathered byits reinforced, shoulder-height pods stationed near St. Paul’s Cathedral andLiverpool Street Station.But if a company could see that a certain smartphone user spent 20 minutes ina McDonald’s every day, it could approach Burger King about airing an ad on thebin’s video display whenever that user walks by at lunchtime. Or it could targetits commercials in real time by distinguishing between people who work in thearea and visiting tourists.The prospect drew comparisons to the creepy “Good evening,[url=http://www.fieg.it/Moncler_Prezzi.asp]Moncler Prezzi[/url], John Anderton” ads from the Tom Cruise thrillerMinority Report.Renew first tested the technology using 12 trash cans in May,[url=http://www.myrtlewoodgallery.com/Men_Moncler_Jackets.html]Men Moncler Jackets[/url], but the storydidn’t get traction until last week when a sudden burst of publicity surroundingthe “spy bins” put authorities on the defensive.“Anything that happens like this on the streets needs to be done carefully,with the backing of an informed public,” read a st motorcycle accessories online atement from the City ofLondon Corporation, which is responsible for the city’s historic “square mile,”home to financial institutions,[url=http://www.fieg.it/moncler_uomo.asp]moncler uomo[/url], law firms and tourist landmarks.A spokesman for the body said it had been blindsided the tests, which he cheap motorcycle accessories saidit learned about through the press only last week.Britain’s data protection watchdog said it would investigate,[url=http://www.oilsandolives.com/Moncler_Kids.html]Moncler Kids[/url], while NickPickles of the privacy advocacy group Big Brother Watch said questions need tobe asked “about how such a blatant attack on people’s privacy was able tooccur.”In clutch lever a recent statement,[url=http://www.officefurniturehut.com/Canada_Goose_coats.html]Canada Goose coats[/url], Mr. Memari saidmedia coverage of the “spy bins” had been a bit breathless.“A lot of what had been extrapolated is capabilities that could be developedand none of which are workable right now,[url=http://www.ucons.com/cheap-canada-goose-jackets.html]canada goose jackets[/url],” he said.Renew won a contract to installits high-tech,[url=http://www.nothingbuttruth.com/canadagoosejackets.html]canada goose jackets[/url], bomb-proof LCD-screen trash bins in the City of London priorto 2012’s London Olympics.With a file from Globe StaffMore Related to this StoryReward ProgramsBeyond loyalty: Why retailers track your every purchaseGoogle to pay $22.5-million to settle privacy charges: reportMasterCard mines data for marketersSUPERVISIONKeep an eye on computer users with these tech tools
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