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aderfp633 · Inscrit le: 27 Sep 2011 Messages: 7915 Localisation: England

The person Who Replaced Willie G. - Ray Drea
It’s impossible to switch a legend. And Willie G. Davidson may be a legend. He helped save the corporation out of your dismal AMF many his styling influence are visible on almost everything that’s emerge from The Motor Company over the past 50 years. To be a direct descendant of one's motorcycle manufacturer’s founders, Harley-Davidson is literally inHarley's Chief Styling Officer Ray Drea (3rd from left) looks admiringly along the man he replaced, Willie G. Davidson, from the press launch to your Sportster 48. Willie G.’s blood. And once he announced he was stepping down as Harley’s Chief Styling Officer in 2012, it created quite brake clutch levers a stir amongst H-D enthusiasts. Fortunately for Harley, it had talent waiting in the wings to purchase where Willie G. left off. “It really has been my privilege to figure alongside many incredibly talented people when it reaches this company and have great confidence the way forward for Harley-Davidson’s design leadership continue to advance in its bristling pre-eminence,” Willie G. said during his parting press statement. The confidence he mentioned someday of Harley-Davidson’s design leadership now rests on the shoulders of Ray Drea,Gucci Outlet, new Chief Stylist for The Motor Company. Inquired about the shoes he needs to fill and whether he feels like he has to surpass that legacy, Drea said “I don’t determine anybody could to end up being quite honest. It’s pretty unique, besides what he’s accomplished,Borse Gucci, create a contemplate our business, what amount of companies are you aware which happen to have family in active roles at your residence difference, more than simply a figurehead,Borse Gucci Outlet, truly getting a difference motorcycle clutch ? It’s a major asset, now how might ever equal that?” If there’s body capable to replace Willie G., it’s Drea. The 2 go made use of. Twelfth grade, in truth. Found out Drea joined school using three of Willie G.’s kids - Karen, Bill and Michael,Gucci Outlet, who was in the same grade. Michael is usually a talented artist in own right anf the husband and Drea were in a very special class together called “Fifth Year Art.” Their school was utilising an art show so Drea entered a Sportster tank he previously customized. He previously had been recently painting motorcycles, cars and vans and had just gotten done doing up a Sportster tank for the customer, painting a Frank Frazetta mural number one and finishing it with gold leaf lettering and striping. Before he gave the tank back though, he thought to enter it inside the show. Willie G. eventually ends up attending the art show with Michael and sees the Sportster vehicle's gas tank wearing Drea’s artwork and asked his son if he knew which kid adjustable levers did the artwork upon it. Willie G. gave Michael a card and said, “Hey, ensure that you make him call me.” Fresh away from graduating high school, Drea launched some business where he did custom painting, signs and graphic art prior to making the leap into the Black and Orange. His graphic design work included creating logos, those involving jobs for Harley-Davidson, but extended to t-shirt artwork too for that National Street Rod Association along with other hotrod events across the country. This has been prior to computer age so Drea did everything byDrea incorporates a long status for creating logos for Harley-Davidson and contains an intensive resume inclusive of custom painting, lettering and signs, graphic art, pinstriping and gold leaf. As you can tell, he could express his talents on every canvas. hand, and t-shirt paintings at the moment involved four-to-six color separations which had to get done individually. Thus his journey as a possible artisan began. Drea said one of the first projects Willie G. put him on was supposed to be all of the the 74’s (the 74 cubic-inch Shovelhead ran from 1966-1984) but was the 80 cubic-inch green and orange FLH aided by the black leather bags and frin SportBike Levers ge in it. Harley had the mock-up within the studio using the two-tone with it nevertheless motorcycle still needed stripes. Numerous, Drea says design and style team would usually tape it to locate the stripes out of convenience. But Willie G. wanted this particular one to remain different, so he previously Drea stripe this manually. Alters are also had another job already prepared for Ray in addition. During that time, Harley got a promo being carried out to its dealers and whoever sold just about the most bikes, The Motor Company would do up a special bike and offer it to their top-seller. Harley had brought an extensive Glide within the studio and did a sweet splash of paint upon it with a variety of colors, so Willie G. asked Drea if he had stripe it then add the of completion by painting Willie G.’s signature in it. He continued to try and do projects for the kids like logos on tanks but didn’t join the Harley payroll as Sr. Industrial Design Stylist until 1993. His big break came surrounding the end of 1992 as he was employed for Calibre Inc., who was doing a lot of the custom paint for Harley at that time whilst still being does the paint on its CVO models today. Harley’s styling department was slammed so they asked assuming they could bring a bike close to him they will been on the pipeline and possess Drea put his spin in it. Harley provided some initial design direction, like blacking-out the bike,Gucci Borse, but left the graphics and details as much Drea. The project bike eventually became the ‘Bad Boy’ (1995-1997). What Drea didn’t know once was the project was also tests, of course, if he steered the form right into a slightly different direction than originally planned, that decision helped seal the sale. Harley liked the final results and afterward Willie G. approached Calibre about adding Drea within the team full-time. Now, he’s been Willie G.’s right-hand-man announcement of his retirement. Now he oversees everything, from styling in the top-tier CVOs to Sportsters towards within the core accessories that is included with the launch of brand new models. As an alternative for doing one-offs, he spearheads task to development for those masses. “It’s a total ‘nother level while you think about design will have to be easily reproduced thousands of times so you’re pleasing many people, not merely one.” Drea's focus has changed from creating one-offs to designing motorcycles with mass appeal. One of his latest projects was the 2013 Harley Breakout. Designing a motorcycle perfect for selling huge is becoming the key challenge. Drea says a project often originates with marketing saying anything from “Hey, this model is long from the tooth,Gucci Borse, it needs a refresh” to filling a perceived gap for consumers between two models. He added that establishing the baseline of “What let's do something do due to this next model comes from the voice of this customer, it comes with the voice of promoting saying ‘there is identified this chance,’ and it may be very broad-based. We’re thinking forex trading right here, we’re thinking this valuable customer, we’re guessing there’s chance this quantity of volume.” The “project charter” as it’s called then heads for the styling department where they’re required to generate a visual of these ideas, to reply the question “what might that thing seem as if.” They’ll start a rendering first which in turn helps make the rounds to receive approval before making a 3-D version with it. Then it’s off for final approval before tooling up for production. Recently, Drea says it’s donrrrt significantly more robust process but what hasn’t really changed thinks in regards to the customer first. That’s not saying Harley’s design department doesn’t do concept stuff given that they still toss around what are called “Blue Sky” ideas built beyond that, ones aimed to exceed customer’s expectations. Drea knows some things about exceeding expectations. Considering his current position as Harley’s Chief Stylist,Gucci Sito Ufficiale, that it was surprising to find out the talented artist does not have any formal training, as such, apart from learning at your workplace. Drea said sometimes he’d check out workshops surrounding the country, based upon what he was following during that time, but also for the greater degree he’s self-taught. “I set my sights on something and discover ways to get it done. I’ve had the discussion about talent often with assorted folks that say ‘Well,Borse Gucci, it’s just something you’re born with.’ I think you’re born accompanied by a adoration for something,Gucci Sito Ufficiale, not at all times the talent. They've got a passion or passion for whatever that thing is that helps fuel the persistence to find proficient at it,Borse Gucci Outlet,” he was quoted saying.Drea wants to hand in for the talent which has provided a huge amount of for him, so 11 in the past he started opertation in Milwaukee called Pinstripe Legends. Drea’s passion was stoked while very young. He got their start in a fiction writer of eight with the exceptional oldest brother Don, merely 25 years over the Ray, was heavily into your motorcycling culture. When his brother Don turned 16 he already had two Harleys, one a Panhead dressed-out with purple flake, white bags, white seat, along with a radio linked with it. Alters are also possessed a Knuckle chopper along with a Springer front end, a bit sissy bar, and upswept exhaust. Harleys have been in existence him since he would have been a kid. Merit to his brother Don’s influence, Drea was prepared to turn his passion for Harleys and hot rods towards a long and illustrious career. Glasses are designed he tells he followed the effort of Von Dutch and Ed ‘Big Daddy’ Roth on a distance, he was lucky enough to get have tremendously talented custom painters inside of the Milwaukee area to draw in inspiration from. One too was Butch Brinza, who had an uncanny attention for detail and was one of the primary people Drea knew who used candy paint. Brinza was known for by using a pearl created from fish scales from Italy, too. Overall there is a thriving scene at the time in Milwaukee, from spray guns to pinstriping to mural work, leaving Drea plenty avenues of inspiration. It’s also where he perfected alcohol pinstriping. Seeing that this method helps provide Drea along with a way of living, he gladly gives returning to the talent that’s “given a lot opinion.” Eleven yrs ago shortly fater he began a celebration called “Pinstripe Legends” for the winter Milwaukee Custom Car & Bike Show. Determined by Drea, about 75 custom pinstripers from across the country visit the show and paint all weekend long, over tanks, fenders, take your pick. Click sell the artwork day by day with proceeds exploring Children’s Hospital of Wisconsin. Drea said it’s a sizable party, an awesome clutch lever time for a great cause, only one of your major reasons shortly fater he began it was subsequently to make recognition for pinstriping as the artwork form. Once he was concerned how the talent had been lost, however in recent years he’s seen resurgence. “Each striper has their style,” he stated. Drea should know. He makes a living listening to styles. In Daytona Beach, Drea was a student in town on your launch of one's 2013 Harley Breakout, but we had him making the rounds at Willie’s Tropical Tattoo Show and swap meets,Drea (far right, front row) appears a proud papa from a recent Pinstripe Legends event with the couple of artists that came along to color and party. The artwork created at Pinstripe Legends is auctioned off to the Children's Hospital of Wisconsin. too, and then we asked him if these folks resources of ideas or inspiration. “Absolutely. As well as for inspiration, but more ever, gauging when or if some trends go mainstream. Motorcycle lever Each our bikes, typically, represents several a trend. Like when Harley brought out black denim. That has been an item I watched for some time, I saw that clutch and brake levers whole trend, black denim hot rods with all the wide whites along with the red rims, make transition from hot rods to motorcycles. “From your motorcycle perspective, I saw this type of steam-pipey, nostalgic thing appearing out of Japan almost 15-20 long ago and certain today revolved around these honest, raw finishes too, playoffs within the denims, coppers and brass and so forth, and quite often just rust. That they were keeping it with the patinas, and also patina finishes were gathering Street Bike Levers steam in Germany. Eventually, it made it to free airline Coast here, but where I saw a handful of these products emerging more in volume was the LA Roadster Show. So I’ve just been tracking most of these trends continually, watching these trends and foreseeing when they go commercial.” Drea lets his hair down after a family trip in Hawaii. Just what exactly does Harley’s Chief Stylist do when he’s not predicting or setting trends? What else, he attempts to find time for his art. Often he gets talked to conducting a cool paint job for the friend, or sometimes when a member of staff is retiring or leaving the corporate, he’ll paint up a present-day as the going away present. Vehicles puts energy into his pinstriping event and more he’s linked to and spends plenty of his leisure time giving in to what he is doing best, his art. He somehow finds enough time to work on a café racer project he’s got doing at this moment. Before that, he built a ’32 Ford by using a Flathead on it. But he’s also got two young children from home who consume his time. But this doesn’t take him outside of his art. He recently helped his son Will that has a class project where they created a picture our Lady of Guadalupe using a wood board using enamels and gold leaf, providing an opportunity for Drea not just to spend quality time in reference to his son, but to discuss swimming pool is vital laying gold leaf with him to boot. His other son is taking a Latin class where they’re doing chariot races so Drea has long been helping him by flaming up and lettering it. Whether at work or at home, he breathes art, exhales motorcycles and hot rods, and when there’s anything such as a rightful heir to Willie G.’s throne, Drea is a man.

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