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aderfp633 · Inscrit le: 27 Sep 2011 Messages: 7915 Localisation: England

The person Who Replaced Willie G. - Ray Drea
It’s impossible in order to change a legend. And Willie G. Davidson is actually a legend. He helped save the manufacturer of your dismal AMF several his styling influence is visible on just about everything that’s come out of The Motor Company over the past Half a century. To provide a direct descendant from the motorcycle manufacturer’s founders, Harley-Davidson generally inHarley's Chief Styling Officer Ray Drea (3rd from left) looks admiringly for the man he replaced, Willie G. Davidson, within the press launch for that Sportster 48. Willie G.’s blood. If he announced he was stepping down as Harley’s Chief Styli Motorcycle lever ng Officer in 2012, it created a good stir amongst H-D enthusiasts. Fortunately for Harley, it had talent browsing the wings to add where Willie G. left off. “It's been my privilege to function alongside many incredibly talented people at the company and that i have great confidence the future of Harley-Davidson’s design leadership continue to cultivate included in the pre-eminence,” Willie G. said on his parting press state Motorcycle lever ment. The confidence he mentioned later in life of Harley-Davidson’s design leadership now rests at the shoulders of Ray Drea, new Chief Stylist to your Motor Company. Inquired about the enormous shoes he has to fill and whether he seems like he has to surpass that legacy, Drea said “I don’t determine anybody could that they are quite honest. It’s pretty unique, not merely what he’s accomplished, to chop see us, what number companies are you aware of that are fitted with family in active roles coming up with a difference, much more than a figurehead, truly and create a difference? It’s an amazing asset, so, just how will you ever equal that?” If there’s a single person capable of replace Willie G., it’s Drea. Both of them go sources that are. Graduation, for that matter. Happens Drea left for school wonderful three of Willie G.’s kids - Karen, Bill and Michael, who had been with the same grade. Michael is really a talented artist during his own right and the man and Drea were within the special class together called “Fifth Year Art.” Their school was owning an art show so Drea entered a Sportster tank he previously had customized. He had previously been painting motorcycles, cars and vans together with just gotten done doing up a Sportster tank for your customer, painting a Frank Frazetta mural topside and finishing them with gold leaf lettering and striping. Before he gave the tank back though, he chose to enter it with the show. Willie G. finally ends up attending the art show with Michael and sees the Sportster vehicle's gas tank put on Drea’s artwork and asked his son if he knew which kid did the artwork on it. Willie G. gave Michael a card and said, “Hey, just be sure you get him to call me.” Fresh due to senior high school, Drea popped his business where he did custom painting, signs and graphic art it does the leap within the Black and Orange. His graphics work included creating logos, a type of involving jobs for Harley-Davidson, but extended to t-shirt artwork too to the National Street Rod Association as well as hotrod events all around the country. He did this ahead of the computer age so Drea did everything byDrea provides a long status for creating logos for Harley-Davidson and features a large resume which includes custom painting, lettering and signs, graphic art, pinstriping and gold leaf. Clearly, he can express his talents on any type of canvas. hand, and t-shirt paintings at that moment involved four-to-six color separations that have to become done individually. Thus his journey as being an artisan began. Drea said among the first projects Willie G. put him on was meant to be the last of the 74’s (the 74 cubic-inch Shovelhead ran from 1966-1984) but ended up being th motorcycle clutch e 80 cubic-inch green and orange FLH while using black leather bags and fringe in there. Harley had the mock-up in the studio along with the two-tone in there yet the motorcycle still needed stripes. Long ago,borse louis vuitton, Drea says the look team would usually tape it to discover the stripes using convenience. But Willie G. wanted ours being different, so he'd Drea stripe it up personally. Younger crowd had another job already arranged for Ray as well. Back then, Harley enjoyed a promo taking place , for the dealers and whoever sold just about the most bikes, The Motor Company would do up a wonderful bike and gives it recommended to their top-seller. Harley had brought a Glide to the studio and did a sweet splash of paint upon it by having a two colors, so Willie G. asked Drea if he'd stripe it and after that add the completion by painting Willie G.’s signature on. He continued to undertake projects to them like logos on tanks but didn’t join the Harley payroll as Sr. Industrial Design Stylist until 1993. His big break came to the end of 1992 when he was doing work for Calibre Inc., who has been doing eat the custom paint for Harley during the time nonetheless does the paint on its CVO models today. Harley’s styling department was slammed so they really asked once they could bring a motorbike up to him they will had in the pipeline and get Drea put his spin in it. Harley provided some initial design direction, like blacking-out the bike, but left the graphics and details close to Drea. The project bike eventually became the ‘Bad Boy’ (1995-1997). What Drea didn’t know during the time was the project have also been tests, then when he steered the design right into a slightly different direction than originally planned, that decision helped seal the offer. Harley liked t brake clutch levers he results and afterward Willie G. approached Calibre about adding Drea within the team full-time. Career offers, he’s been Willie G.’s right-hand-man until the announcement of his retirement. Now he oversees everything, from styling of one's top-tier CVOs to Sportsters to a few on the core accessories that include the launch of brand new models. As an alternative to doing one-offs, he spearheads the difficulty to style for the masses. “It’s a total ‘nother level as soon as you consider this to be design ought to be easily reproduced thousands of times so you’re pleasing lots of people, not just one.” Drea's focus changed from creating one-offs to designing motorcycles with mass appeal. One of his latest projects was the 2013 Harley Breakout. Designing a motorcycle able of selling by the truckloads currently is the actual main challenge. Drea says a project frequently originates with marketing saying anything from “Hey, this model is long on the tooth, it takes a refresh” to filling a perceived gap for consumers between two models. He added that establishing the baseline of “What do we have to do for this next model comes from the voice belonging to the customer, it will come through the voice of promoting saying ‘we now have identified this chance,’ and it will be very broad-based. We’re thinking forex trading right here, we’re thinking this amazing customer, we’re guessing there’s chance this level of volume.” The “project charter” as it’s called then heads into the styling department where they’re motivated to generate a visual of ideas, to resolve the question “what would that thing are similar to.” They’ll participate in a rendering first which in turn is what makes rounds to acquire approval in order to making a 3-D version than me. Then it’s off for final approval before tooling up for production. In recent times, Drea says it’s turn into a extra robust process but what hasn’t really changed thinks about the problem with regard to the customer first. That’s not to imply Harley’s design department doesn’t do concept stuff basically because they still toss around exactly what are called “Blue Sky” ideas that go beyond that, ones aimed to exceed customer’s expectations. Drea knows something about exceeding expectations. Considering his present position as Harley’s Chief Stylist, it absolutely was surprising to hear the talented artist has no formal training, by itself,Louis Vuitton Sito Ufficiale, instead of learning face to face. Drea sa clutch lever id sometimes he’d head over to workshops all around the country, based upon what he was following back then, but for the greater degree he’s self-taught. “I set my sights on something and figure out how to undertake it. I’ve had the discussion about talent often with various people that say ‘Well, it’s just something you’re born with.’ It looks like you’re born which has a adoration for something, not at all times the talent. There's a passion or adoration for whatever that thing is assist fuel the persistence to gain used to it,” he stated.Drea wishes to send back in to the art that has got provided a huge amount of for him, so 11 years in the past he soon began an occasion in Milwaukee called Pinstripe Legends. Drea’s passion was stoked when young. He came from loved ones of eight and his oldest brother Don, who had been 20 years older t adjustable levers han Ray, was heavily into your motorcycling culture. Decorations his brother Don turned 16 he already had two Harleys, one a Panhead dressed-out with purple flake, white bags, white seat, along with a radio attached to it. Vehicles stood a Knuckle chopper with a Springer front-end, a bit of sissy bar, and upswept exhaust. Harleys have been around him since he was actually a kid. Caused by his brother Don’s influence, Drea continues to be in a position to turn his passion for Harleys and hot rods into a long and illustrious career. Even though he said he followed the tasks of Von Dutch and Ed ‘Big Daddy’ Roth at a distance, he was lucky enough to get have tremendously talented custom painters within the Milwaukee area to draw in inspiration from. At least one was Butch Brinza, who had an uncanny attention for detail and was among the initial people Drea knew who used candy paint. Brinza was known for running a pearl constructed from fish scales from Italy, too. Overall there was a thriving scene back then in Milwaukee, from spray guns to pinstriping to mural work, leaving Drea plenty avenues of inspiration. It’s also where he perfected alcohol pinstriping. Seeing what sort of method has helped provide Drea having a method of living, he gladly gives back to the art that’s “given a lot of in my opinion.” Eleven years in the past shortly fater he began a function called “Pinstripe Legends” on the winter Milwaukee Custom Car & Bike Show. Determined by Drea, about 75 custom pinstripers from around the country visited the show and paint all weekend long, over tanks, fenders, where ever you look. They'll likely auction off the artwork daily with proceeds good idea Children’s Hospital of Wisconsin. Drea said it’s a sizable party, a lot of fun on a great cause, but one in the major reasons he soon began it was subsequently to increase recognition for pinstriping for a craft form. In the past he was concerned how the talent had been lost, employing a short time he’s seen resurgence. “Each striper has their own unique style,” he stated. Drea should know about. He is really a living being attentive to styles. In Daytona Beach, Drea was at town for that launch on the 2013 Harley Breakout, but we saw him making the rounds at Willie’s Tropical Tattoo Show and swap meets,Drea (far right, front row) looks similar to a proud papa on a recent Pinstripe Legends event together with the class of artists that got here to paint and party. The artwork created at Pinstripe Legends is auctioned off to the Children's Hospital of Wisconsin. too, and now we asked him if we were looking at supplies of ideas or inspiration. “Absolutely. Not just for inspiration, but moreover, gauging when or if some trends go mainstream. Most of our bikes, by and large, represents some form of a trend. Like when Harley came out with black denim. Who was a thing that I watched for some time, I saw that whole trend, black denim hot rods using the wide whites and the red rims, have the transition from hot rods to motorcycles. “Coming from a motorcycle perspective, I saw such a steam-pipey, nostalgic thing being subtracted from Japan almost 15-20 rice and some of it had to do with these honest, raw finishes too, playoffs on the denims, coppers and brass and similar matters, and frequently just rust. The pair were keeping it during the patinas, as well as patina finishes were gathering steam over in Germany. Eventually, it made it to free airline Coast here, but where I saw a few of this stuff advertised more in volume was the LA Roadster Show. So I’ve been tracking some of these trends for some time, watching these trends and foreseeing whenever they go commercial.” Drea lets his hair down over a family holiday in Hawaii. Alright, so what does Harley’s Chief Stylist do when he’s not predicting or setting trends? What else, he tries to find time for his art. Often he gets talked straight into conducting a cool splash of paint to obtain a friend, or sometimes when the employee is retiring or leaving the corporate, he’ll paint up something as a going away present. Favored puts energy into his pinstriping event to boot SportBike Levers as others he’s linked to and spends plenty of his discretion giving time for what he does best, his art. He somehow finds period to work with a café racer project he’s got occurring right now. Before that, he built a ’32 Ford by having a Flathead in it. But he’s also got two young boys at home who consume his time. But this doesn’t take him from the his art. He recently helped his son Will which includes a class project where they created a graphic your Lady of Guadalupe for the wood board using enamels and gold leaf, providing an opportunity for Drea not just in spend time adjustable handle in reference to his son, but to say the entire process of laying gold leaf with him way too. His other son is taking a Latin class where they’re doing chariot races so Drea have been helping him by flaming this and lettering it. Whether working or at your house, he breathes art, exhales motorcycles and hot rods, if there’s anything say for example rightful heir to Willie G.’s throne, Drea is considered the man.

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