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Inscrit le: 27 Sep 2011 Messages: 7915 Localisation: England
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Posté le: Lun Juin 17, 2013 7:38 pm Sujet du message: Each striper has the style |
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The Man Who Replaced Willie G. - Ray Drea
It’s impossible to replace a legend. And Willie G. Davidson is a legend. He helped save the organization on the dismal AMF many his styling influence can be seen on just about everything that’s emerge from The Motor Company within the last Fifty years. Being direct descendant of this motorcycle manufacturer’s founders, Harley-Davidson usually inHarley's Chief Styling Officer Ray Drea (3rd from left) looks admiringly for the man he replaced, Willie G. Davidson, for the press launch for the Sportster 48. Willie G.’s blood. As soon as he announced he was stepping down as Harley’s Chief Styling Officer in 2012, it created quite brake clutch levers a stir amongst H-D enthusiasts. Fortunately for Harley, it had talent waiting in the wings to purchase where Willie G. left off. “It's been my privilege to your workplace alongside many incredibly talented people during this company so i have great confidence not able to Harley-Davidson’s design leadership continue to advance within its pre-eminence,” Willie G. said within the parting press statement. The confidence he mentioned from now on of Harley-Davidson’s design leadership now rests for the shoulders of Ray Drea, new Chief Stylist for any Motor Company. Inquired about the massive shoes he needs to fill and whether he is like he needs to live up to that legacy, Drea said “I don’t determine anybody could to end up being quite honest. It’s pretty unique, but not only what he’s accomplished, the right way . bring to mind we, what amount of companies have you figured out who've family in active roles setting up a difference, not only a figurehead, in fact setting up a difference motorcycle clutch ? It’s an enormous asset, enjoy can you ever equal that?” If there’s one person capable of replace Willie G., it’s Drea. Each go back. Graduating high school, in truth. Similar Drea visited school with all of the three of Willie G.’s kids - Karen,Gucci Outlet, Bill and Michael, who was simply from the same grade. Michael is actually a talented artist within his own right and the man and Drea were inside of a special class together called “Fifth Year Art.” Their school was having an art show so Drea entered a Sportster tank he had customized. He previously had been recently painting motorcycles, cars and vans and had just gotten done doing up a Sportster tank for your customer, painting a Frank Frazetta mural topside and finishing it off with gold leaf lettering and striping. Before he gave the tank back though,Gucci Sito Ufficiale, he thought we would come in inside the show. Willie G. winds up attending the art show with Michael and sees the Sportster gas tank put on Drea’s design and asked his son if he knew which kid adjustable levers did the artwork with it. Willie G. gave Michael a card and said, “Hey, ensure you get him give me a call.” Fresh out from school, Drea launched his or her own business where he did custom painting,Borse Gucci Outlet, signs and graphic art prior to the leap towards Black and Orange. His graphics work included creating logos, one particular involving jobs for Harley-Davidson, but extended to t-shirt artwork too for those National Street Rod Association and various hotrod events round the country. This was prior to when the computer age so Drea did everything byDrea boasts a long good reputation for creating logos for Harley-Davidson and also has a substantial resume that includes custom painting,Gucci Borse, lettering and signs, graphic art, pinstriping and gold leaf. Essentially, the nurse can express his talents on any kind of canvas. hand, and t-shirt art at that time involved four-to-six color separations which in fact have to generally be done individually. Thus his journey just as one artisan began. Drea said one of the first projects Willie G. put him on was allowed to be the last of the 74’s (the 74 cubic-inch Shovelhead ran from 1966-1984) but grown into the 80 cubic-inch green and orange FLH together with the black leather bags and frin SportBike Levers ge on there. Harley had the mock-up inside studio considering the two-tone on it however the motorcycle still needed stripes. Seeking, Drea says the form team would usually tape it to acquire the stripes due to convenience. But Willie G. wanted this place that should be different, so he previously had Drea stripe up by yourself. Younger crowd had another job already aligned for Ray in addition. At the moment, Harley were built with a promo occurring as for the dealers and whoever sold quite possibly the most bikes, The Motor Company would do up an exclusive bike and gives it within their top-seller. Harley had brought a good Glide on the studio and did a sweet splash of paint about it by using a small amount of colors, so Willie G. asked Drea if he previously stripe it and after that add the completion by painting Willie G.’s signature in it. He continued you need to do projects for your kids like logos on tanks but didn’t join the Harley payroll as Sr. Industrial Design Stylist until 1993. His big break came in the end of 1992 as he was discussing Calibre Inc., who had been doing plenty of the custom paint for Harley at the moment while does the paint on its CVO models today. Harley’s styling department was slammed therefore they asked if and when they could bring a motorbike around him they been on the pipeline and provide Drea put his spin on. Harley provided some initial design direction, like blacking-out the bike, but left the graphics and details nearly Drea. The project bike eventually became the ‘Bad Boy’ (1995-1997). What Drea didn’t know once was the project was also tests, so when he steered the planning to a slightly different direction than originally planned, that decision helped seal the sale. Harley liked the end result and afterward Willie G. approached Calibre about adding Drea towards the team full-time. Now, he’s been Willie G.’s right-hand-man prior to the announcement of his retirement. Now he oversees everything, from styling belonging to the top-tier CVOs to Sportsters to the with the core accessories that provide the launch of brand new models. As a substitute for doing one-offs, he spearheads the difficulty to style to your masses. “It’s a huge ‘nother level as soon as you consider design has to be easily reproduced many, many times so you’re pleasing countless people, not merely one.” Drea's focus has evolved from creating one-offs to designing motorcycles with mass appeal. Considered one of his latest projects was the 2013 Harley Breakout. Designing a motorcycle proficient at selling in big currently is difficulties challenge. Drea says a project in many cases originates with marketing saying everything from “Hey, this model is long in the tooth,Borse Gucci, it deserves a refresh” to filling a perceived gap for consumers between two models. He added that establishing the baseline of “What must we do due to this next model proceeds from the voice belonging to the customer,Gucci Sito Ufficiale, it appears of your voice of promoting saying ‘there is identified this chance,’ might be very broad-based. We’re thinking foreign exchange trading over here, we’re thinking this valuable customer, we’re guessing there’s chance of this measure of volume.” The “project charter” as it’s called then heads in the styling department where they’re required to create a visual of people ideas, to fill out the question “what might that thing appear as if.” They’ll join in a rendering first which then helps to make the rounds to acquire approval it does a 3-D version pc. Then it’s off for final approval before tooling up for production. Usually, Drea says it’s dont a great deal more robust process but what hasn’t really changed thinks about the problem for the customer first. That’s not to say Harley’s design department doesn’t do concept stuff simply because they still toss around what exactly called “Blue Sky” ideas built beyond that, ones aimed to exceed customer’s expectations. Drea knows a thing or two about exceeding expectations. Considering his current position as Harley’s Chief Stylist, it was actually surprising to be controlled by the talented artist does not have formal training, as such,Borse Gucci, instead of learning mitts. Drea said sometimes he’d visit workshops in the country, dependant upon what he was following once, but for the most part he’s self-taught. “I set my sights on something and understand how to apply it. I’ve had the discussion about talent often with various individuals say ‘Well, it’s just something you’re born with.’ It looks like you’re born by using a love for something, possibly not the talent. The masai have a passion or love for whatever that thing is which assists to fuel the persistence to get proficient at it,Borse Gucci Outlet,” he said.Drea wants to relinquish in to the art form having provided a lot for him, so 11 issue he started a gathering in Milwaukee called Pinstripe Legends. Drea’s passion was stoked during infancy. He begun kids of eight and the oldest brother Don, who had previously been 15 years much older than Ray, was heavily on the motorcycling culture. Somewhat more elegant his brother Don turned 16 he already had two Harleys,Gucci Borse, one a Panhead dressed-out with purple flake, white bags, white seat, in addition to a radio linked to it. Favored were built with a Knuckle chopper using a Springer front end, a bit sissy bar,Gucci Outlet, and upswept exhaust. Harleys have existed him since he has been a kid. Owing to his brother Don’s influence, Drea happens to be allowed to turn his love for Harleys and hot rods towards a long and illustrious career. Cost a lot he tells he followed the project of Von Dutch and Ed ‘Big Daddy’ Roth with a distance, he was fortunate enough to have tremendously talented custom painters within the Milwaukee area to attract inspiration from. One of them was Butch Brinza, who had an uncanny attention for detail and was the first people Drea knew who used candy paint. Brinza was recognized for which has a pearl produced from fish scales from Italy, too. Overall there was a thriving scene during the time in Milwaukee, from spray guns to pinstriping to mural work, leaving Drea plenty avenues of inspiration. It’s also where he perfected ale pinstriping. Seeing what sort of method has helped provide Drea with a options for living, he gladly gives straight back to the talent that’s “given a huge amount of if you ask me.” Eleven in years past he soon started an occasion called “Pinstripe Legends” at the winter Milwaukee Custom Car & Bike Show. Based on Drea, about 75 custom pinstripers from throughout the country arrive at the show and paint all weekend long, over tanks, fenders, take your pick. They then sell the artwork daily with proceeds see the Children’s Hospital of Wisconsin. Drea said it’s a giant party, a fantastic clutch lever time for your great cause, but one on the major reasons he soon started it had been to lift recognition for pinstriping like a talent form. At one time he was concerned your art form had been lost, however in current times he’s seen resurgence. “Each striper has the style,” he stated. Drea should be aware of. He constitutes a living making time for styles. In Daytona Beach, Drea was at town for that launch with the 2013 Harley Breakout, but we had him making the rounds at Willie’s Tropical Tattoo Show and swap meets,Drea (far right, front row) feels like a proud papa in a recent Pinstripe Legends event considering the band of artists that arrived to paint and party. The artwork created at Pinstripe Legends is auctioned off in the Children's Hospital of Wisconsin. too, so that we asked him if just read was resources of ideas or inspiration. “Absolutely. Not only for inspiration, but more, gauging when or maybe if some trends go mainstream. Motorcycle lever Each one of our bikes, normally, represents some type of a trend. Like when Harley brought out black denim. This was something that I watched for ages, I saw that clutch and brake levers whole trend, black denim hot rods using the wide whites also, the red rims, improve transition from hot rods to motorcycles. “From the motorcycle perspective, I saw these steam-pipey, nostalgic thing exiting Japan almost 15-20 yrs ago and a few than me had to do with these honest, raw finishes too, playoffs from the denims, coppers and brass etc, and regularly just rust. These people were keeping it inside patinas, as well as patina finishes were gathering Street Bike Levers steam over in Germany. Eventually, it made it to free airline Coast here, but where I saw several of these materials sprouting up more in volume was the LA Roadster Show. So I’ve just been tracking these kind of trends continually, watching these trends and foreseeing should they go commercial.” Drea lets his hair down on top of a family vacation in Hawaii. Just what does Harley’s Chief Stylist do when he’s not predicting or setting trends? What else, he attempts to find time for his art. Often he gets talked in to perfecting a cool splash of paint on a friend, or sometimes when a staff member is retiring or leaving the agency, he’ll paint up something special to provide a going away present. Also, he puts energy into his pinstriping event and more he’s relating to and spends lots of his discretion giving in to what he does best, his art. He somehow finds chance to focus on a café racer project he’s got occurring currently. Before that, he built a ’32 Ford which includes a Flathead involved. But he’s also got two young children in your house who consume his time. But this doesn’t take him removed from his art. He recently helped his son Will by using a class project where they created a photo our Lady of Guadalupe for the wood board using enamels and gold leaf, providing an opportunity for Drea not just in spend quality time by using his son, but to mention the process of laying gold leaf with him in the process. His other son is taking a Latin class where they’re doing chariot races so Drea has long been helping him by flaming it up and lettering it. Whether where you work or inside your home, he breathes art, exhales motorcycles and hot rods, and in case there’s anything possibly a rightful heir to Willie G.’s throne, Drea certainly is the man. |
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